AeroflotDownload PresentationPROJECT INFORMATION:This project was a course assignment completed at ArtCenter College of Design. Aeroflot is a Russian airline, originally part of Russia’s military aviation. Although Aeroflot is as reliable as its competitors, it is perceived by consumers as a ‘shabby’ airline. This rebranding project aims to reverse that impression.
APPROACH:
From Aeroflot’s history, we extracted elements of the pentagon and ribbons, extending them into the logo. By celebrating Aeroflot’s military aviation background, we aim to shape a corporate image that is reliable and efficient.DISCIPLINEBranding
Logo Design
UI Design
Instructor Gerardo HerreraDesign / Animation Ruiqi Zhou