Bang & OlufsenPROJECT INFORMATION:The idea started with the concept "monument of sound". Bang & Olufsen produces artistic products that are valued across generations. Our products have longevity, making them as timeless as "monuments". To communicate this idea with our audience, we decided to explore a bold and experiential path, creating our brand landmarks. Here are "The Walls of Sound".
RECOGNITION:Young Ones ADC MeritDISCIPLINEArt Direction
Marketing
3D Design
Motion Design
Design / Animation /Art Direction / RenderingRuiqi Zhou
Voice Over
Jillian Stiles
Bang & OlufsenPROJECT INFORMATION:The idea started with the concept "monument of sound". Bang & Olufsen produces artistic products that are valued across generations. Our products have longevity, making them as timeless as "monuments". To communicate this idea with our audience, we decided to explore a bold and experiential path, creating our brand landmarks. Here are "The Walls of Sound".
RECOGNITION:Young Ones Show MeritMY ROLE
As the design lead, I organize members to engage in discussions on strategy and creativity, formulate feasible plans, and lead the team from start to finish in completing the project.DISCIPLINEArt Direction
Marketing
3D Art
Motion DesignDirector
Ruiqi Zhou
DesignRuiqi Zhou / Ying Jiang / Fengyi Liu / Xiaoxu GuVoice OverErin Harpur