HaveYouMet (Brand)
COMPANY INFORMATION:
HaveYouMet is a revolutionary dating app that integrates a social AI mutual friend to help users find their perfect match, eliminating the fatigue of endless online chatting.
MY ROLE
I lead all design efforts, from rebranding the company’s identity: logo, marketing materials, website, and pitch deck, to designing user flows and high-fidelity UI for the app. Collaborating with the CEO and team, I lead strategic and product roadmap decisions, oversee outsourced engineering, and guide the team on storytelling, messaging, and execution to ensure consistency and impact across all touchpoints.
DISCIPLINE
Product Design
Brand Design
Motion Design
Creative Direction
Challenge：
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Unclear brand strategy with frequent product pivots
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Brand identity lacks scalability
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Brand’s visual expression lacks craft
Previous brand design
Logo Design:
Previous logo emphasising on the initial “H”, which is a natural move but also a miss opportunity. After through discussion with internal team and strategy discussion. I decided to build an idea that high-light “Met”, which points out HaveYouMet core mission: Bring people together in real life.
Typography:
I chose DM Sans for its clean, modern elegance and free commercial use, perfect for both headlines and body text. The custom display treatment, removing spaces in phrases like “SkipTheChat” visually reinforces the idea of emotional closeness.
Color Palette
The HaveYouMet color palette is inspired by natural sunlight and its shifting tones throughout the day, a metaphor for a relationship built on honesty, clarity, and emotional depth.
Illustration
To bring the brand’s core concepts to life visually, I collaborated with illustrator Yann to craft a series of illustrations that clearly and playfully express our product values.
Skip the chatAll in one clickJudgement free
Pitch Deck
I restructured and redesigned the entire pitch deck to better serve investors, building a layered narrative that balances vision with execution, highlights key takeaways, and delivers essential information clearly and credibly across a range of investor types.