World Health Organization

PROJECT INFORMATION: This project was a course assignment completed at ArtCenter College of Design. We selected clients from various brands that has an opportunity for a brand reimagination. The World Health Organization, having developed over many years, has become an authoritative and professional international body. However, its outdated brand image no longer suffices to meet the current public demand for ‘health’.

RECOGNITION:IDA(international design award) 2021 Gold Award
CommArts 2021 Design Annual

APPROACH
After researching the brand and analyzing potential competitors, I decided to shift the World Health Organization’s brand image from ‘medicine’ to ‘general well-being’. Additionally, we used the universally recognizable symbol of the sun as the brand’s anchor point to convey an inclusive and positive brand image. We also implemented color coding to help WHO differentiate between various health categories, enhancing the efficiency of information dissemination.

DISCIPLINEBranding
Motion Design
UI/UX

Instructor Monica Schlaug
Gerardo Herrera

Design / Animation /Art Direction Ruiqi Zhou

Illustrator
Zilan Zhao

RUIQI ZHOU

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